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College Hockey Merchandise is our specialty

Dear friends, customers and fans of college hockey,

It is with great sadness and disappointment that we announce, after 15 years, that we are i the process of closing our online merchandise business.

All inventory items in our webstore are marked down. Don't miss out!

Given the discount pricing, we'd expect some items to go fast and would encourage you to purchase soon. We will no longer be replenishing any items. We will continue running as a part time business while we have stock remaining.

In 1999, we began by moving all the furniture out of our bedroom (except the bed) and put shelving around all the walls. We have expanded (at one point to a warehouse of over 5,000 square feet) and contracted over the years. Unfortunately, we have been suffering yearly merchandise business losses for some time now. We have tried to find ways and financing to stay afloat, but we have been unsuccessful.

We made an effort to set ourselves apart from other companies by making our primary focus on college hockey, and we did have some successful years. We'd like to thank our many great customers! Some of our customers have been shopping with us since the beginning.

This was certainly a difficult decision, especially after being in the business for such a long time. It is a very emotional moment.

We hope that folks will take advantage of the great pricing we will have going forward. It is uncertain when we will officially shut down our store. We do expect that items will move quickly at the discount pricing. We hope that you will find some good value in your purchases as we begin the process of closing.

We'd like to again thank our great customers over the years. We will miss being able to service you and we will miss our merchandise affiliation with college hockey. Ordering new items and preparing for events like the Frozen Four was always exciting for us, and we will miss that process.

Thanks again and best wishes to all,

Dan and Lynn Parkhurst
Owners, and

Hello and thank you for your interest in!!

This store is owned and operated by - a small and family-owned company based in Conway, N.H. has been in the e-commerce business since 1999, focusing primarily on college hockey merchandise. We'd like to think this sets us apart from other online store vendors whose interests lie in many different directions. College hockey is what we do. From league championship merchandise to Frozen Four gear, we have always made every effort to represent the college hockey marketplace to the best of our ability. We know how passionate college hockey fans are and we share that passion.

The owners of are Dan and Lynn Parkhurst. In addition to the online stores and website work, Dan is the radio/TV play-by-play voice for the University of New Hampshire hockey team and occasional NBC Sports Network college hockey play-by-play voice.

When you call or email, you will be working directly with Dan ( or Lynn ( We have always felt that our personal service has helped make our company successful. If our customers have questions, comments or want to place a phone order, we feel that our customers should work with us directly and not some call center handling a huge call volume. Please feel free to contact us at any time.

While affiliated with various leagues, our college hockey storefronts are completely funded and supplied by We use only licensed manufacturers to protect school and league marks, and each store partner receives a percentage of the sales.

We appreciate your interest and your business and thank you for making our college hockey stores successful.

All the best!!

Dan and Lynn Parkhurst

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